As the sole UX practitioner, I developed and oversaw a large-scale Wizard of Oz program with live agents to validate AI-based ideas, and help the product team zero in on MVP features. I re-designed our internal data transcription tools to improve productivity and reduce error rates, as well as managed the Aigent design system.

Managing a growing team of designers, I laid the groundwork for the company’s first UX Center of Excellence. I worked closely with the agile leads to lay the groundwork for operationalizing design and research, developing the UX KPI scorecard and advocating for a design-driven culture.

Part of the company’s key R&D group and Experience Creationteam, I deep-dived into customer experiences, tasked with the design challenge to explore future-state applications and digital channels. I helped the team define its own UX standards, product design process and innovation pipeline.

Working on two major projects, I took charge of designing and developing the style guide and CSS frameworks. Part of a multidisciplinary UX team, I worked on research, wireframing, prototyping, visual design and interaction design.

Working with a global team of developers and designers, and dealing with the highest levels of security, I broke new ground by styling for a crossover between ASP and .Net. I also designed the UI and prototyped the gamification concept for the mobile app for HongKong’s biggest music festival.

Over the years, I gained experience and fine-tuned my process by helping organizations innovate, transform and succeed in a digital world. Through design, I've helped brands set themselves up for true business success, embedding customer-centered thinking into everything they do.